BISCOFF COOKIES NOW AVAILABLE IN INDIA ₹10

 Biscoff Mania Hits India: A Sweet Journey of Global Cookies and Local Giants

The wait is finally over! The globally cherished Lotus Biscoff cookie, with its unique caramelized flavor and crispy crunch, has officially launched in India. This move is a significant step by MONDELEZ CADBURY and is set to reshape the competitive Indian biscuit market.

 Biscoff into India, the strategic portfolio expansion by Mondelez, and how Biscoff stands alongside the formidable array of leading Indian biscuit brands.

 Mondelez India's Sweet Dominance: A Strategic Portfolio

MONDELEZ INDIA has consistently led the way in innovation and market penetration. Their cookie portfolio is designed to cater to various consumption moments, establishing strong roots in the Indian household:

Oreo Cookies: Leading the Indian cookies market, the iconic Oreo with its twist, lick, dunk ritual is the undisputed favorite, positioned perfectly to enjoy with MILK

Bournvita Biscuit  Capitalizing on the strength of the beloved health drink, Bournvita biscuits were introduced as a nutritious and tasty treat, also primarily enjoyed with milk

Cadbury Cookies  For moments of premium indulgence and dessert-making, Cadbury cookies offer a rich, chocolatey experience, often featured in Cadbury chocolate mini cakes and cookies for dessert

 The Grand Entry: Biscoff Arrives in India

Now in November 2025  Mondelez has made its boldest move yet in the biscuit segment by introducing a global sensation: BISCOFF COOKIES in India

Affordable Indulgence The launch is strategically priced to drive mass appeal, starting with an accessible ₹10 pack

The Perfect Pairing  Unlike the milk-centric positioning of Oreo and Bournvita, Biscoff is perfectly positioned to enjoy with tea and coffee tapping into India's vast and ritualistic hot beverage market

Beyond the Cookie Its unique flavor profile opens doors for massive culinary adoption, including use in baking and cake recipes and ice cream recipes giving professional and home bakers a new star ingredient.

The Indian Biscuit Battleground: Biscoff Joins the Giants

Biscoff enters a market fiercely contested by established players. Its arrival highlights the increasing diversity and sophistication of the segment.

Indian Biscuit Market Leaders | Key                            Mondelez India Brands Key👇

PARLE G         OREO (Leading Cookie) 

Britannia.       BISCOFF (New Entry)   

ITC                   Bournvita Biscuit

Sobisco.         Cadbury Cookies

Priyagold

Patanjali

Biskfarm

While brands like PARLE G Britannia and ITC continue to dominate the volume space, Biscoff is poised to capture the premium, impulse, and indulgent segments, competing with local favorites by offering a distinct international flavor.

 A New Chapter for Consumers

The introduction of Biscoff, packaged as a convenient and affordable treat, marks an exciting new chapter for Indian consumers. It reinforces Mondelez India's commitment to bringing global tastes and trends to the local market.

Thanks MONDELEZ CADBURY for bringing this caramelized delight to our shores! Now, get ready to pair your next chai or coffee with the sweet, spiced crunch of Biscoff

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